Expand Private Label Sales & Profit

Private label sales are experiencing rapid increases as shoppers continue to search for quality value alternatives. Private label has grown at 3x the growth rate of branded items, and Private label sales now make up nearly 35% of total sales in some major chains. Recent studies confirm that private label items are a better value for your customers - approximately 27% lower priced on average vs comparable national brands - and they’re often equal or superior in quality. And for every Private label item you sell, your profits increase. Are you getting your fair share of the Private label business? Major grocery retailers have launched extensive campaigns including targeted digital marketing and website programs to promote their private label product lines. GSNConnect™ enables you to cost effectively advertise and promote your private label items to your highest potential customers. Your targeted marketing program can include banner advertising, eMail and/or recipe integration. And when you build your Private label sales, you also build loyalty to your store.

“GSNConnect™ will help grow your Private label sales and profits, via targeted, cost effective digital marketing.”