Grocery Shopping Network Announces Launch of New Quick Response Code Program
New Program Leverages Existing Technology to Tie Retailer’s Social Media Strategy to Brick & Mortar Floor Strategy
Minneapolis, MN – Grocery Shopping Network (GSN) is pleased to announce the launch of a new Quick Response (QR) Code program that offers retailers the ability to engage shoppers in a non-intrusive manner. Shoppers can now become a fan of their favorite grocer’s Facebook or Twitter profile instantly while in the store via signage embedded with QR Codes. This service is now available to retail grocers across the United States.
“QR Codes are part of our expanding mobile and social media strategy, we believe they will continue to play a larger role in our strategy as shoppers’ use of smartphone scanners continues to increase,” said Robert Krajeski, VP of Digital Marketing at Grocery Shopping Network. “The key is finding a valuable connection with the shopper while they are in-store. QR codes provide retailers an easy way to activate shoppers’ in-store and ultimately engage with them on a one-to-one level.”
Targeted towards maximizing shopper value in a digital format, GSN works with retailers to identify the best position for the in-store signage and then provides a printable pdf of the signage, complete with the embedded code, to the retailer. Retailers simply print and place the signage in the store.
“With this emerging technology, we’ve developed a simple method for retailers to enhance their social media presence while engaging shoppers in the store,” said Robert Mews, eMarketing Manager at Grocery Shopping Network. “This will extend the shopper relationship beyond the stores’ physical location while also being able to measure performance.”
Traditionally, this technology has assisted businesses in monitoring inventory, managing supply chains, and connecting print advertisements to online distributors. QR Codes are becoming a hot trend in many industries from advertising to marketing as recent reports highlight huge increases in mobile barcode scanning.
According to a recent report published by ScanLife, an estimated 30-40% of all smartphone users have downloaded a barcode scanning application. The report went further to say that in 2010, there was a 1600% increase in mobile barcode scanning and mobile bar code scanning doubled in the 4th quarter of 2010.
The study also highlighted a survey that found that 97% of respondents found mobile barcodes useful in some capacity while 3% found them not very useful. Additionally, the report indicated that the top uses of mobile bar code scanning are coupons, prices, and nutritional information.