Coupon Print Growth Explodes on Websites Powered by Grocery Shopping Network
Leading Provider of eCommerce Solutions for Grocery Industry Continues to Provide Successful Strategies for Clients
Grocery Shopping Network (“GSN”) is pleased to announce that coupon prints on grocer websites powered by their proprietary suite of online tools will have a projected increase of 60% over 2009. In 2009, yearly print totals rose an astounding 517% from 2008. The company set a new record for coupon prints in October 2010 and expects continued growth in this area.
“With the best months still ahead of us and with the addition of some new clients, our 2010 print goals are well within reach,” said Duane Kolsrud, Vice President of Client Performance at Grocery Shopping Network. “Our web coupons in conjunction with our proprietary suite of web-based tools engage our client’s shoppers, leading to increased sales and website traffic.”
Pop-up blocking software and spam blockers are creating a more competitive environment for advertisers by eliminating many advertisements before they reach their targets. Consumers are exposed to a constant bombardment of advertisements that are not relevant to their product search or personal needs; GSN has been able to sustain their growth in coupon prints by providing relevant content to users at the critical decision point in the pre-shopping planning process.
“Grocery Shopping Network is at the convergence point of consumer awareness and trade advertising,” said Andy Robinson CEO and Founder of GSN. “Our platform reduces the degrees of separation between initial consumer impressions and their decision to purchase a product.”
Grocery stores have traditionally implemented their advertising efforts through print, radio, and television media channels. The increased availability of online news sources in addition to the rising costs of print media has allowed the internet to quickly become the leading provider of information to the general public.
“In today’s changing world, progressive grocers are adapting their overall advertising strategy to include a diverse mixture of media including digital,” said Andy Robinson, CEO and Founder of GSN. “By captivating and engaging their shoppers through digital media, grocery retail operators are increasing the loyalty and performance of their best customers while attracting new customers to their retail brand.”
With triple digit growth in each of the past 3 years GSN’s Ad Network now represents over 7000 retail store locations, the growth of the Grocery Shopping Network is a result of experience, research, and strategic planning initiated and implemented by visionary leadership.