In today’s environment the cost effectiveness of digital campaigns you create is being held to a higher standard.

In some cases that standard is even higher than traditional media executions. Positive ROI is something you’re increasingly being asked to prove and quantify. And not only in relation to targeted impressions, reach, frequency and CTR media goals, but relative to a campaign’s measurable impact on sales and profit. For most of your CPG digital ad campaigns – that’s a challenging assignment. Brick & mortar shopper sales data is either difficult or cost prohibitive to obtain, and that severely limits any ROI evaluations based on actual in-store sales.

We can help. GSNConnect™ is the largest digital grocery advertising vertical and shopper planning suite in the nation. Websites for 6,000 grocery stores, representing over $130 billion in brick & mortar sales, make up the network’s advertising framework. An ad run on GSNConnect™ is seen by consumers when they are literally making their grocery purchase decisions – right when they’re planning their shopping trips and lists on their grocery store’s website. And with an in-store sales transactional data base of over 35 million loyalty card users, personal shopper profiles, and “click to list” data, GSN can provide unmatched contextual, behavioral and high purchase probability targeting…and quantifiable sales result measurement using actual shopper data.

How effective is a campaign run on GSNConnect™ ? Recent research reveals that over 75% of grocery planning and decision making is now done prior to entering the store. Ad campaigns run with GSNConnect™ consistently result in measurable positive sales and ROI.

You can also test and optimize campaigns prior to launching an expanded effort. You’ll stretch the cost effectiveness of your clients’ ad budgets, and add value to your media planning, by not only analyzing targeted impression and CTR data, but by evaluating direct impact on in-store sales. Please contact us for more information on how you can maximize the sales and cost effectiveness of your digital brand campaigns.