Overview
The Grocery Shopping Network is a growing network of over 6,000 grocery store websites that consumers use to plan their upcoming shopping trip at their favorite grocer.
Every month over 6 million shoppers visit these websites with a purpose - to better plan their shopping trip and the dollars they are going to spend.
The 'footprint' of the chains in the Grocery Shopping Network is over $130 billion in annual sales - larger than Safeway or Kroger combined. The network is composed of supermarket websites distributed across the country – names you have heard of, like HyVee, Giant, Albertson's, D’Agostino's.
Grocery Store Websites occupy a unique position in the consumer purchase funnel.
Many large websites and ad networks deliver consumers at the Awareness level of the purchase funnel. But Grocery Websites occupy a different place in the funnel - they are tools consumers use to actively plan their upcoming store visits, and which brands to purchase on those trips.
The grocery websites provide valuable resources for the time constrained and increasingly financially constrained homemakers who need to make their trip to the store count.
Grocery Shopping Network enables you to reach these key consumers - the large basket buyers - when they are in the moment of decision.
ROI at the Point of Sale
Through our partnerships with the grocery store websites, we are able to track and analyze the results of the ad campaigns right through to the consumer's shopping cart.
Our data consistently show that advertising to consumers when they are at their grocery store website, deciding what to purchase, is impactful, effective, and consistently delivers lift at the cash register.
We can also provide you with helpful analytics such as A/B split run testing so you can see what offers, executions, values actually put more of your product into the consumer's shopping cart.
Only GSNConnect™ bridges the gap between online planning and in-store purchases.
Connect to consumers more efficiently than ever!
Audience & Usage
source: Compete.com
GSN Customer Demographics Information
Our network sites are tagged for measurement by Quantcast, which we believe is the most accurate and broadest measurement system for online sites; you can look up on Quantcast for our network the match of our demographic to your target demographic.
However, bear in mind that while demographics are a useful tool for targeting, all our visitors are consumers planning a grocery shopping trip. While a typical demographic of 'moms with kids' may cover the largest segment of the bell curve of your shoppers, we deliver all you shoppers, middle of the bell curve and out to the ends.
GSN Standard Ad Placements
The following are standard prices for advertising on the Grocery Shopping Network of grocery store websites.
We are also happy to provide quotes for custom programs.
Note that 100% of GSN traffic consists of visits by shoppers to grocery store websites that are used to plan shopping trips.
Standard IAB sizes include:
- Square Banner - 300 x 250px
- Skyscraper - 160 x 600px
- Leader Board - 728 x 90px
- Shopping List Sponsorship - 468 x 60px
Banner Advertising:
Supplemental Pricing
A/B Package
- Sweepstakes, games, and contest data capture, administration and/or electronic coupon provider charges are extra.
- Rates for video formats include up to 60 seconds of host-initiated video or 120 seconds of user-initiated video in a standard display window. Non-video formats include executions where the initial download does not exceed 750KB in file size. Additional charges for greater durations, files sizes or display windows will apply.
GSN's Ad System supports Flexibility of Messaging, enabling brands to support a variety of objectives.
Ad Specs
* Contact your Sales Representative for additional fees related to larger file sizes
Creative Format Guidelines
For more information contact:
Chuck Bolkcom
VP, Advertising Sales
Phone: 612-238-4966
Mobile: 612-751-8831
Email: cbolkcom@groceryshopping.net
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