The Experts in Digital Shopper Marketing Behavior

Press Releases

 

“PlaceWise Media and Grocery Shopping Network Launch the Largest Shopper Marketing Network in the U.S.”

Move Will Grow Media Network to Approximately 11 Million Consumer Visits per Month

DENVER and MINNEAPOLIS, Jan. 15, 2014 – PlaceWise MediaSM (PlaceWise) and Grocery Shopping Network (GSN) have announced their intent to merge in a move that combines PlaceWise’s shopper network and its 7 million total monthly shoppers with GSN’s network of 4 million. Together, this creates the largest digital network of shoppers on the path to purchase in the U.S. The deal is expected to be complete in early February, 2014.

The combined company will be called PlaceWise Media. The companies have jointly developed new product suites that are currently being presented to the grocery, mall and retail industries as part of the Shoptopia Network.

“PlaceWise has its roots in digital mall marketing; GSN is our mirror image in the grocery industry,” said Mort Aaronson, CEO of PlaceWise Media. “By merging with GSN, PlaceWise will gain more than 3 million unique visitors per month and become the largest shopper marketing platform in the U.S.—but more than that, we cover the entirety of the retail shopping experience. Shoptopia is the single touch-point for all consumer shopping—malls, grocery, and everything in between.”

The Shoptopia Network currently encompasses 400 malls, 1.2 million retail locations nationwide, 10 consumer categories and 20 million product SKUs. The Shoptopia Network now includes an additional 1,820 GSN local digital storefronts for member grocery stores and affiliate locations, their featured products, weekly specials, coupons and other relevant content.

“Mobile and online customer access has become the middleware connecting brand advertising and shopper marketing,” said Aaronson. “It’s a dramatic shift of power to the consumer—and changes how advertisers plan, execute and measure campaigns. Consumers are shoppers, and shoppers are still best found in places where they have always traditionally gathered in great numbers: malls and grocery stores. Shoptopia has both.”

“The merger of GSN and PlaceWise delivers immediate benefits to both companies’ existing client base,” said David Carlick, Chairman, Grocery Shopping Network. “PlaceWise leadership in retail shopping, plus the PlaceWise platform and technology, extended to GSN’s leading position in grocery center programs and deals provides scale for retailers, brands and media companies.”

About Grocery Shopping Network
The Grocery Shopping Network, Inc. offers digital shopper planning and marketing tools for grocery retailers, Consumer Packaged Goods, and most importantly, shoppers. GSN’s goal is to provide a more valuable digital planning tool for grocery shoppers that will make their shopping experience (whether online or in-store) significantly better. The result of this improved shopper engagement is increased loyalty and revenue to their grocer, and more effective marketing vehicles for the Consumer Packaged Goods firms that partner with them. GSN’s expanding suite of shopper solutions includes integrated website, mobile, social and digital advertising software and programs designed to stand alone or enhance and extend existing efforts. For additional information about Grocery Shopping Network, please visit our website at http://www.groceryshopping.net.

About PlaceWise Media
PlaceWise Media provides advertisers, brands and retailers the nation’s largest shopper-marketing platform. Through its Shoptopia® Network, PlaceWise aggregates the digital properties of 400 malls, 7 million total monthly visitors, 1.2 million retail locations nationwide with 20 million product SKUs. Shoptopia originates, curates and syndicates millions of active products and deals through its online and mobile shopping utility, creating a shopping experience that may be customized by location, preference and product search in real time, delivering the promise of “just what you want, right where you are.”℠ For additional information, please visit www.placewise.com.

Media Contact:
Michelle Baum, DStreet
(720) 339-6483
mbaum@dstreetpr.com

 

 

Digital Shopping Tools Create Buzz Among Redner’s Markets’ Customers

Posted on February 12, 2012 ¬ 12:59 Albin

Grocery Shopping Network (GSN) delivers remarkable results to Reading, Pennsylvania based Redner’s Markets in first year of digital shopper marketing program. Redner’s Markets owns and operates 42 Warehouse Markets and 17 Quick Shoppes in Pennsylvania, Delaware and Maryland.

“Strengthening our digital marketing strategy has been a long-term goal for our organization and we are very happy with the results our partnership with GSN has provided,” said Ryan Redner, Chief Operating Officer of Redner’s Markets. “As our shoppers continue to migrate towards the digital world, we have expanded our digital offerings to provide greater value and better access to tools and resources that are helpful in planning a trip to one of our stores. Our overall goal is to provide our shoppers with the same great services and resources they have enjoyed in our stores for the past 42 years on their mobile device, home computer or preferred digital medium.”

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Vertis Communications Delivers New Online Marketing and Revenue Opportunities for Grocery Clients Through Partnership with Grocery Shopping Network
Posted on November 9, 2010 ¬ 12:59 Albin

BALTIMORE–Vertis Communications, a results driven marketing communications company that delivers inventive advertising, direct marketing and interactive solutions to prominent brands across North America, today announced a strategic partnership with Grocery Shopping Network (GSN) that will enhance the Inserts2online® (I2O) services Vertis provides to some of the most recognized grocers in the United States and Canada. Nearly 100 of North America’s top brands – including three of the top 5 food retailers – use Vertis’ I2O services to transform their traditional printed store circulars into interactive Web content that advances their marketing strategies and has measurable impact on the bottom line.

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Grocery Shopping Network Announces Launch of New Quick Response Code Program
Posted on November 9, 2010 ¬ 12:59 Albin

Minneapolis, MN – Grocery Shopping Network (GSN) is pleased to announce the launch of a new Quick Response (QR) Code program that offers retailers the ability to engage shoppers in a non-intrusive manner. Shoppers can now become a fan of their favorite grocer’s Facebook or Twitter profile instantly while in the store via signage embedded with QR Codes. This service is now available to retail grocers across the United States.

“QR Codes are part of our expanding mobile and social media strategy, we believe they will continue to play a larger role in our strategy as shoppers’ use of smartphone scanners continues to increase,” said Robert Krajeski, VP of Digital Marketing at Grocery Shopping Network. “The key is finding a valuable connection with the shopper while they are in-store. QR codes provide retailers an easy way to activate shoppers’ in-store and ultimately engage with them on a one-to-one level.”

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Coupon Print Growth Explodes on Websites Powered by Grocery Shopping Network
Posted on November 9, 2010 ¬ 12:59 Albin

Leading Provider of eCommerce Solutions for Grocery Industry Continues to Provide Successful Strategies for Clients Grocery Shopping Network (“GSN”) is pleased to announce that coupon prints on grocer websites powered by their proprietary suite of online tools will have a projected increase of 60% over 2009. In 2009, yearly print totals rose an astounding 517% [...]

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Sustained Growth and Client Demand Leads Industry Pioneer to Expand Service Capabilities
Posted on November 3, 2010 ¬ 12:56 Albin

Grocery Shopping Network Reinforces Creative and Digital Marketing Teams to Answer Industry Needs Grocery Shopping Network (“GSN”) announced today the addition of Jennifer Flanagan and Robert Mews as eMarketing Managers to the firms Digital Marketing Team as well as the addition of Jon Fischler and Megan Tregedar as Web, Content, and UI Designers to [...]

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D’Agostino Supermarkets Enhances Website for Shoppers
Posted on October 27, 2010 ¬ 11:13 Albin

Manhattan Based Grocer Expands eCommerce Strategy with New Interactive Tools and Resources Grocery Shopping Network (“GSN”) is pleased to announce the launch of D’Agostino Supermarkets (“D’Agostinos”) newly enhanced consumer website. Based in Manhattan, New York, the 18 store chain has served area communities since 1932. Strengthening their e-commerce strategy, D’Agostino’s newly enhanced website provides interactive [...]

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Supermarket Websites Integrate Facebook to Personalize Shopping Experience
Posted on October 19, 2010 ¬ 11:45 Albin

Grocery Shopping Networks Continues Innovative Growth in Social Media Age MINNEAPOLIS- Grocery Shopping Network (GSN) announced today the initial launch of their Social Media Integration suite with 20 of their retail partners in the United States. The new Social Media Integration suite allows shoppers to easily register for a website using their Facebook identity, while [...]

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Save Mart Promotion Offers Shoppers Chance to Win Big While Saving Time
Posted on October 7, 2010 ¬ 4:03 Albin

$500 Dollar Grocery Giveaway Winner Chosen Monthly Through December MODESTO, Calif.– Save Mart and Lucky Supermarkets have launched their 1st Annual$500 Gift Card Grocery Giveaway program, a special initiative that combines online shopping tools with excellent in-store service; running through the end of December, shoppers that create a shopping list and bring it to the [...]

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Grocery Shopping Network Featured Exhibitor at Shopper Marketing Expo
Posted on September 24, 2010 ¬ 4:49 Albin

Industry Executives & “Shopper Marketing” Magazine Editors Select Group of Industry Leaders as Featured Exhibitors at Expo CHICAGO-Grocery Shopping Network (GSN) is pleased to announce their participation as a Featured Exhibitor at the In-Store Marketing Institute’s Shopper Marketing Expo titled “Paving the Path to Purchase”. The expo will be held at Navy Pier in Chicago on October 5, [...]

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Sullivan’s Foods Unveils Newly Enhanced Website for Shoppers
Posted on September 23, 2010 ¬ 11:45 Albin

New Interactive Features Allow Shoppers to Pre-Plan Trips, Save Money, and Learn New Recipes MINNEAPOLIS-Grocery Shopping Network (GSN) is pleased to announce the launch of Sullivan’s Foods enhanced consumer website. Based in Savanna, Illinois; the 13 store group has served area communities for over 40 years. “Our shoppers now have access to the best online grocery [...]

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Gordy’s Supermarket Joins Grocery Shopping Network
Posted on September 9, 2010 ¬ 10:33 Albin

Rapidly Expanding Chain Sees Opportunity in Enhanced Web Communication MINNEAPOLIS–Grocery Shopping Network is pleased to announce the addition of Gordy’s Inc., the longest locally owned and operated store in the Chippewa Valley area of Wisconsin. Serving the community for over 40 years, Gordy’s operates 6 locations in Chippewa Falls, Eau Claire, Cornell, as well as [...]

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