“PlaceWise Media and Grocery Shopping Network Launch the Largest Shopper Marketing Network in the U.S.”
Move Will Grow Media Network to Approximately 11 Million Consumer Visits per Month
DENVER and MINNEAPOLIS, Jan. 15, 2014 – PlaceWise MediaSM (PlaceWise) and Grocery Shopping Network (GSN) have announced their intent to merge in a move that combines PlaceWise’s shopper network and its 7 million total monthly shoppers with GSN’s network of 4 million. Together, this creates the largest digital network of shoppers on the path to purchase in the U.S. The deal is expected to be complete in early February, 2014.
The combined company will be called PlaceWise Media. The companies have jointly developed new product suites that are currently being presented to the grocery, mall and retail industries as part of the Shoptopia Network.
“PlaceWise has its roots in digital mall marketing; GSN is our mirror image in the grocery industry,” said Mort Aaronson, CEO of PlaceWise Media. “By merging with GSN, PlaceWise will gain more than 3 million unique visitors per month and become the largest shopper marketing platform in the U.S.—but more than that, we cover the entirety of the retail shopping experience. Shoptopia is the single touch-point for all consumer shopping—malls, grocery, and everything in between.”
The Shoptopia Network currently encompasses 400 malls, 1.2 million retail locations nationwide, 10 consumer categories and 20 million product SKUs. The Shoptopia Network now includes an additional 1,820 GSN local digital storefronts for member grocery stores and affiliate locations, their featured products, weekly specials, coupons and other relevant content.
“Mobile and online customer access has become the middleware connecting brand advertising and shopper marketing,” said Aaronson. “It’s a dramatic shift of power to the consumer—and changes how advertisers plan, execute and measure campaigns. Consumers are shoppers, and shoppers are still best found in places where they have always traditionally gathered in great numbers: malls and grocery stores. Shoptopia has both.”
“The merger of GSN and PlaceWise delivers immediate benefits to both companies’ existing client base,” said David Carlick, Chairman, Grocery Shopping Network. “PlaceWise leadership in retail shopping, plus the PlaceWise platform and technology, extended to GSN’s leading position in grocery center programs and deals provides scale for retailers, brands and media companies.”
About Grocery Shopping Network
The Grocery Shopping Network, Inc. offers digital shopper planning and marketing tools for grocery retailers, Consumer Packaged Goods, and most importantly, shoppers. GSN’s goal is to provide a more valuable digital planning tool for grocery shoppers that will make their shopping experience (whether online or in-store) significantly better. The result of this improved shopper engagement is increased loyalty and revenue to their grocer, and more effective marketing vehicles for the Consumer Packaged Goods firms that partner with them. GSN’s expanding suite of shopper solutions includes integrated website, mobile, social and digital advertising software and programs designed to stand alone or enhance and extend existing efforts. For additional information about Grocery Shopping Network, please visit our website at http://www.groceryshopping.net.
About PlaceWise Media
PlaceWise Media provides advertisers, brands and retailers the nation’s largest shopper-marketing platform. Through its Shoptopia® Network, PlaceWise aggregates the digital properties of 400 malls, 7 million total monthly visitors, 1.2 million retail locations nationwide with 20 million product SKUs. Shoptopia originates, curates and syndicates millions of active products and deals through its online and mobile shopping utility, creating a shopping experience that may be customized by location, preference and product search in real time, delivering the promise of “just what you want, right where you are.”℠ For additional information, please visit www.placewise.com.
Michelle Baum, DStreet
Posted on February 12, 2012 ¬ 12:59 Albin
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