The Experts in Digital Shopper Marketing Behavior

Industry News

 

Shopping app sessions grow 174 percent

Posted on January 7, 2015

Sessions in shopping applications increased by 174 percent in 2014. Retailers should stampede to get their apps on people’s devices and then use loyalty and smart notifications to continuously engage their customers.

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Digital Shopping Tools Create Buzz Among Redner’s Markets’ Customers

Posted on January 4, 2015

Grocery Shopping Network (GSN) delivers remarkable results to Reading, Pennsylvania based Redner’s Markets in first year of digital shopper marketing program. Redner’s Markets owns and operates 42 Warehouse Markets and 17 Quick Shoppes in Pennsylvania, Delaware and Maryland.

“Strengthening our digital marketing strategy has been a long-term goal for our organization and we are very happy with the results our partnership with GSN has provided,” said Ryan Redner, Chief Operating Officer of Redner’s Markets. “As our shoppers continue to migrate towards the digital world, we have expanded our digital offerings to provide greater value and better access to tools and resources that are helpful in planning a trip to one of our stores. Our overall goal is to provide our shoppers with the same great services and resources they have enjoyed in our stores for the past 42 years on their mobile device, home computer or preferred digital medium.”

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 How E-Commerce Is Finally Disrupting The $600 Billion-A-Year Grocery Industry

Posted on January 2, 2015

Sales in food and beverage is by far the largest retail category in the U.S. by a wide margin. However, it’s also the category that has been the least disrupted by e-commerce; less than 1% of food and beverage sales currently occur online.

But shopping habits are changing, and niche online grocery services that compete on convenience and selection are gaining traction. Meanwhile tech giants like Amazon are fronting the cost of expensive delivery infrastructure that has so far held back grocery e-commerce.

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