The Experts in Digital Shopper Marketing Behavior

Management Team

Scott Simerlein

Scott Simerlein, SVP, General Manager – Mr. Simerlein brings an exceptionally diverse technology, development, operations, infrastructure, project and process background to GSN and is a proven leader in innovation and transformational change.  His prior experience includes VP of Technology & Process Improvement at the North American Membership Group, a $250MM multi-channel database marketing & affinity organization.  There he established the IT group and Project office from the ground up, led strategic planning and process re-engineering efforts for the entire company, was involved in several M&A transitions, and supported 300% growth in 5 years.  He has recently been involved in extensive senior level consulting work for start-up and program management.  Earlier in his career Scott served in leadership positions in the US Air Force including development, systems and project management related positions at a variety of locations including the Air Force Systems Command.  Scott received his MBA degree from the University of Dayton and is a graduate of Duke University.

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John Gaughan, SVP Media Sales – Mr. Gaughan came to the Grocery Shopping Network in 2010 to pursue the opportunity to improve digital shopper acquisition and monetization best practices for Retail Grocery Store Chains and Consumer Product Goods companies. John has been responsible for developing and implementing these ideas that have proven to be more than 5X more cost effective while generating 8X the engagement versus Display Banners on GSN’s Retail Partner Sites. Additionally, these ideas have produced valuable volume and scale for CPG companies to buy into and high CPM’s for Retailers. Also, Gaughan has led Business Development and User Acquisition initiatives aimed at creating “outside the site” messaging platforms and new foot and web traffic for GSN’s retailer partners. These solutions have produced up to a 150% gain in traffic for multiple GSN Retail Partners.
In his four years at North American Media Group John led a media sales team that achieved revenue growth that exceed expectations and was 20X larger then when John initially began. John, grew his team to a total of 14 people and was responsible for the training of over 50 print sales representatives in his tenure.
As employee number 4 of Top 20 Web Property ‘Weatherbug’ Mr. Gaughan led and contributed to vital initiatives that included the creation and management of over 160 different user acquisition channels. Additionally, John quickly became well known for creating and implementing unique monetization idea’s that conveyed a new paradigm in monetary efficiency’s in Digital User Acquisition Strategy. Mr. Gaughan also initiated and negotiated major Business Development partnerships with many Industry leading companies including AOL, Google, Ask Jeeves and several others. John received his BA degree from the Arizona State University.

 

BOARD OF DIRECTORS

David Carlick, Chairman – Mr. Carlick has been a venture investor in online marketing companies since the late-1990s. Mr. Carlick was an early co-founder of DoubleClick (NASDAQ: DCLK), a director of Ask Jeeves (NASDAQ: ASKJ) from 2001 through its 2005 acquisition by Interactive Corp (IACI), and Chairman of Intermix Media, parent of MySpace.com, (AMEX: IMIX) through its acquisition by News Corp in 2005.

Rob Furst, Director – Mr. Furst has an extensive private investment background with equities, bonds, options, and futures. Mr. Furst has also been very active in the venture capital community, successfully investing in over 30 private companies as well as private placements in public companies. Several of these companies have either been acquired or conducted public offerings.

 

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